04-04-2023, 09:37 AM
(02-04-2023, 10:30 PM)Kojak Wrote: Sky did remove theirs back in 2011. I remember when Sky Atlantic launched, they started to only have the DOGs up for 30 seconds or so at the start of each programme and after breaks (which is a practice I think continues to this day). I always thought that was to give a more premium feel (with Atlantic in particular being their sort of jewel in the crown, the more upscale channel). Or maybe it was just the result of many complaints?Channel 5 also made a point of going DOGless when they rebranded as ‘five’. I seem to remember they claimed it was to show they were becoming a more grown up and confident channel (or words to that effect).
I guess it was also because having been the only terrestrial channel with a DOG at the time, it made it seem a bit cheap like a satellite channel, so losing it helped improve its image.