[AndrewP]

The BBC have presumably opted to burn-in the logo on purpose, to avoid pirating of their content, but personally I would have taken the opportunity of a logo-change to move to a separate logo as ITV do. It’s more elegant and works better.

I've seen BBC content regurgitated by different accounts on multiple social media sites, with mostly positive feedback from the respective audiences.

With all the bad press the BBC has received and the increasing feeling about its dwindling importance/necessity, I can't see the harm of subtly reminding people that the content they are enjoying is from the BBC -- even if it's not via iPlayer and the licence.

I firmly believe that this country and indeed the World would be poorer without the BBC, and the more people that see its value and take pride in it - even within the BBC itself - the better.

(I feel I could have worded this more eloquently; I hope what I'm trying to say comes across)