[interestednovice]

I agree.

My impression of this UI and the BBC Sounds equivalent is that somebody at the BBC really misses their old iPod with clickwheel!

It doesn’t scale very well, as the more channels/stations you have, the more awkward it is to scroll through them all - and I’d argue that the BBC already have enough channels of Radio and TV to make this a bit of a problem (something that will only get worse as they launch further FAST-style channels).

There’s a reason, to my mind, that a classic “TV Guide” grid is how almost every TV works - it’s the easiest way to view multiple channels at once and quickly see at a glance what is on each one. It scales well because it’s easy to scroll.

This interface is a bit like how taste tests of food and drink are misleading compared to asking people to eat/drink a whole portion as they would normally. When shown to a focus group, the animations appear fun and modern (so they judge it to be an improvement) but when you scroll through it in real life, looking for something specific, it makes this more difficult and creates a step back in usability.