03-11-2022, 04:26 PM
(21-10-2022, 06:36 PM)Andrew Wood Wrote: S4C's on-demand service is Clic - which is heavily promoted on the channel. Yet now, BBC iPlayer is also tagged on trailers. Is anyone aware of this being a contractual obligation, or is just a prompt for those 'out-of-area' for, or unwilling to sign up to Clic?The whole thing started in 2014 when S4C got added to iPlayer. At the time, I don’t think S4C really had much of an online brand or any idea as to how to establish one, so they sort of just jumped on iPlayer to boost their brand awareness I suppose.
theident.gallery
Now, in 2022, S4C do have a stronger online presence but the iPlayer thing is still there and for S4C it’s a bonus by having two online presences, one of them being the most-watched free catch-up service in the UK.