[cable]

Not saying A&D are past it at all but ITV now need to find new talent. Without CITV and kids TV as a springboard as demonstrated in the past with the likes of Holly and Stephen.

Kids TV isn't much of a springboard anymore anyway, most new talent seems to come out of reality formats these days.

Perhaps not but reality TV stars don't have the same wide appeal. Lets be honest social media stars seldom make the transfer to mainstream appeal (if anything they end up on kids TV)