26-02-2024, 05:46 PM
(26-02-2024, 05:13 PM)Jon Wrote: They do it on The Late Late Show in Ireland too, although budgets being what they are there the prize is usually something like a bar of soap for everyone in the audience.
One of the benefits of RTE being dual funded is that sponsorship and product placement are allowed on the national broadcaster - I remember watching The Late Late Show highlights version which used to be aired weekly on a Monday at 5pm on Channel 4, and now and again we would see Gay Byrne promote a company or product, and then at the end he would say "and there is one for everybody in the audience" followed by a huge cheer and applause from the studio audience.