[Larry the Loafer]

Might be a silly question but how does Win The Ads work when ITV has regional breaks?

I think they're just prizes put together to give the impression they're from an ad break. I'm not sure whether that's always been the case since the early days, but if it was actually based on a break, I'd imagine they'd just use the London feed.

I’m referring to the twitter and Instagram profiles

It hasn't stopped people using Quote Retweets or whatever they're called.