[Ash101]

One of the biggest draws of Saturday Night Takeaway to us is that it’s live. Paired with 1% Club playing along on the app, it’s the only night of the week we’ve watched stuff actually live. (We usually start stuff half an hour or so later to skip the ads).

I think for this reason, it’ll still be a show ITV are keen to bring back. As much as filling ITVX with content is important, so are actual appointment to view shows - and that’ll never change!