[scottishtv]

What happened to the end credits strap? Bring it back.

Just in case you weren't asking rhetorically, the standard credits template was introduced to allow for End Credits Promotions (ECPs) that push back/squeeze the credits and allow other programmes to be promoted - complete with text/graphics (sometimes video) - by the continuity announcer. They're so normal now but were quite a change when introduced.

Always thought the blanket standard credits policy was a bit heavy handed, but I guess it gave consistency to the continuity teams across ITV, UTV and STV preparing their graphics.