[AaronTV]

Some useful context in terms of ratings - over on BBC One, Blankety Blank, Pointless Celebrities and Casualty were all under 2m, whilst Traces was watched by just 900k. BBC One, however, was the only other channel to be over 1m against Takeaway.

I think that makes Takeaway’s 4.56m look pretty impressive in comparison (with a 50% share of the 16-34 audience), and I’ll imagine it’ll reach 5.5m or a little higher in the consolidated figures. In other words, not far behind The Apprentice when comparing like for like…!