[Rdd]

Well yes, and these things are cyclical when it comes to the second RTE channel. The 1988 and 1997 relaunches brought bold new identities that replaced tired old ones (and I say that noting that the RTE2 logo that Network 2 directly replaced only lasted a few months, but it was awful from the start!) but what is less remembered is that in both cases, with new pres came massive overhauls of the schedule and investment in programming. And I think that’s what’s more important. I don’t think it should ever be the case that RTE should ever again feel the need to distance itself from its second channel, as during the 1988-1995 and (especially) 1997-2003 eras when they essentially pretended it had nothing to do with RTE. (Remember “An N2 Production” and News 2?). But figure out what the channel’s audience is or should be, and centre both the programming and presentation around that.

Right now it’s got idents that come from another era and don’t match the programming. All the “yoof” stuff is gone apart from some vestiges. What’s left is sports, kids, and imports and repeats filling the gaps between sports and kids.

I fear that they have bigger fish to fry at the moment though than sorting out RTE2.