30-04-2023, 09:14 PM
If the public value is not there for 4K, there's no hope for next generation audio. Hopefully things begin to change when Freeviews "IP fallback*" solution goes live, at least then you could argue offering IP delivery of a streamed 4K linear service could be done platform neutral. Besides, such a service would not necesarily need to be broadcast using emissive platforms. The market is already used to 4K content being delivered over IP via SVOD providers, its only a matter of time until 4K FAST channels become a thing.
*Technically, the ability to offer standardised IP streaming channels would be possible regardless of whether or not a terrestrial broadcast channel exists.
*Technically, the ability to offer standardised IP streaming channels would be possible regardless of whether or not a terrestrial broadcast channel exists.