[thomalex]

It also sounds like an apple product too. As said before, it’s only kept here due to its brand recognition and it stands out against other channels’ streaming services. Of course it made more sense when all the BBCs interactive services (eg the website, red button and iplayer) were brands under the BBCi branding. Doe’s make you wonder if they’d have kept the website as BBCi  would they have called sounds isounds?

I completely forgot about BBCi with its strange itv inspired logo for their online services and I’m sure you’re right this is a big part of why they went with the iPlayer name in the first place.

As a brand however it does leave a lot to be desired with the full BBC iPlayer name coming in 6 syllables hence it getting shortened to iPlayer in conversation which then omits the BBC brand. 

If they are going with BBC Player for the international brand then it’s best to stick with it a guess so it becomes recognisable but it does seem a bit generic and seems to describe the software rather than the content on it. You don’t have Netflix Player you just have Netflix for example. 

Maybe something like BBC View, BBC Vision or even BBC TV would work as better brands for the international market.