[Stuart]

I completely forgot about BBCi with its strange itv inspired logo for their online services and I’m sure you’re right this is a big part of why they went with the iPlayer name in the first place.

Maybe something like BBC View, BBC Vision or even BBC TV would work as better brands for the international market.

I think the 'i' was supposed to be for either internet or interactive and was the original name of the digital text service that replaced Ceefax.

I certainly didn't ever associate it with any of ITV's random regular logo changes of the time. I also didn't associate it with anything to do with Apple products because I've never owned or wanted one.

BBC TV is already the name of their PSB television services funded by the TVL, and as BBC Studios for commercial operations in the UK and elsewhere.

I'm not sure why you're wanting to change the name of BBC iPlayer.