[Steve in Pudsey]

I can’t think why anyone would choose to advertise on one of those sites. When your ad is competing against so many others, surely your message is just going to get utterly lost amongst all the commercial clutter. And is an irritating pop-up that a user is desperate to swat away as quickly as possible a great context to build trust in a brand?

There's a good chance advertisers aren't specifically choosing those websites, it's done through an agency and algorithms.

The editor of my local Reach rag got rinsed in the comments on his version of this article. (Yes, that really is his name)

www.examinerlive.co.uk 

There seems to be a real hypocrisy that they have chosen to expand from being a Huddersfield website to (attempt to) cover the whole of Yorkshire, doing the same thing to other local papers that he accuses the BBC of.