[Milkshake]

The trend I wish which would come back is having a focal point to an actual ident IE a logo or something to latch onto.  Most of the main channels just don't have this, BBC 2 does and there masterpiece. CH4 did so for for donkey years including 2004-2014 and again there were great.

You have to start digging down Freeview channels to find some pretty decent presentation, but again most of the great pres has a proper focal point.

Current BBC One / ITV package doesn't. its just dogs dinner changing sense every second and filled with people doing stuff which doesn't fully represent what the channel even stands for or represents.

With BBC1, its a lenses on the world but its a flawed as window to the world concept on BBC 2 back in 2007, unless its saying the world today is bland boring and crap?  Dancers on BBC 1 back in 2002, tried to make a point by saying look its BBC1 and we have Varity - strangely they never did have Country and western ident.

ITV 2002 idents were filled with Celebs, So in your face, come up next its harry hill, with Harry hill ident, there seem to die a death within a year and new batch had to be made.  Mind you STV come up with some artistic concept which included the celebs not looking at the cameras and having cleaners in the background..

When ITV merged it lost something and never regained it, a logo..  Every company had it and it stood out.  IF ITV could find a logo I think the pres would be transformed over night.