[Worzel]

There's a bit of a discrepancy here...

'Mark Lockwood was the creative director at Virgin Airship and Balloon Company and flew the balloon at different places across the UK to film the idents for four months in 1997.

A lot of people thought it was computer generated, but it wasn't.

Every shot was absolutely taken on location and the agency selected the shots they wanted', he said.

I seem to recall in one of Martin Lambie-Nairn's talks he said for a few of the idents, they did computer generate the balloon (the live action ones such as the football players) as they couldn't get it to fly in the right direction.