[Admin PC]

Thread discussing ITV's on-demand service ITVX.

[Adam Till]

ITV X will be launched in Q4 of this year.

www.express.co.uk 

ITV reveals date your TV is getting huge ITVX free upgrade | Express.co.uk
IF YOU have run out of boxsets and films to watch on your telly then you need to…
  Source: www.express.co.uk

[LaDeDa]

The X on itvX appearing on screen does remind me of the 2013 rebrand when the i on itv had the circles forming on and off it in trailers. The X seems to do the same effect.

Preferred the old 2013 effect on itv ... hopefully new idents to match so all links up

[MFTJA]

The X on itvX appearing on screen does remind me of the 2013 rebrand when the i on itv had the circles forming on and off it in trailers. The X seems to do the same effect.

Preferred the old 2013 effect on itv ... hopefully new idents to match so all links up

There's a chance they could introduce new idents. Though, there's absolutely no reason to rebrand an entire company just because they're launching a new service.

[Keith]

Do we have confirmation about what FAST channels ITV are proposing to have via ITX? I seem recall something about them having a channel for The Chase, and also hosting some CBS Reality content.

[LaDeDa]

Hope when big brother is back can have a channel on itvX with live feed

[eyeTV]

Do we have confirmation about what FAST channels ITV are proposing to have via ITX?  I seem recall something about them having a channel for The Chase, and also hosting some CBS Reality content.

This was from the initial press release 

ITVX will also carry an “ever-changing” number of exclusive themed FAST channels, with 20 planned at launch, including Hell’s Kitchen US, True Crime, The Oxford Detectives, 90s Favourites and The Chase. ITV intends to offer viewers a new themed channel, every week of the year on ITVX.

[eyeTV]

Some indications of the branding for ITVX in this promo

www.itv.com 

Exclusive programming coming to ITVX this Autumn | Press Centre
ITVX - ITV’s forthcoming brand new and free streaming service - will feature bra…
  Source: www.itv.com

[LaDeDa]

Some indications of the branding for ITVX in this promo

www.itv.com 

Formations of the X very much like the 2013 big itv rebrand when the circles formed on the i of itv .

Yellow look definitely stands out well

[LaDeDa]

Seems there's pop ups appearing on some devices details that from 28th September some older devices won't work with new itvX ...

That mean 28th September itvX launch????