28-02-2023, 09:16 PM
(28-02-2023, 03:21 PM)Juicy Joe Wrote: I feel ITVX promotions are needlessly being rammed down our throats recently. In particular, 'Nolly' is being advertised at nearly every junction on all ITV channels. If it appeals, people will watch and a gentle ad every so often is all that is needed. No need to X-ray it on our retinas every 15 minutes. They should promote programmes on the main channels rather than what's on X.The promotion is very off-putting, especially the constant ECPs. They're supposed to be designed to keep people watching, not send them elsewhere.
Likewise, I agree I cannot see the point of whole series being made available on ITVX (or iPlayer) after the 1st episode. No wonder the overnight ratings aren't any good these days and no sense of anticipation for the next episode.
I think at the moment it's their new toy so they'll scale back slightly on pushing it down the track. I don't mind so much shows going up in full after the first episode (although agree certain shows should be protected for their linear airings) - it's the airing months ahead I question. Some shows for sure, but I think the likes of Nolly and A Spy Among Friends would overall get a higher viewership if they premiered with a TV airing.