01-03-2023, 12:08 PM
People seem to be forgetting ITVX is a streaming service first, not a catch-up service. it was always the plan to drop the complete series if the 1st episode was to air on ITV1 (i.e not an ITVX exclusive). It's not a iPlayer clone.
If they are showing a lot of ITVX adverts, it's because the data backs up the need for them to do so as to drive user engagement. I guess it works with their Marketing as it would be fresh in viewers minds as afterwards its not like viewers would have umpteen other distractions!
If they are showing a lot of ITVX adverts, it's because the data backs up the need for them to do so as to drive user engagement. I guess it works with their Marketing as it would be fresh in viewers minds as afterwards its not like viewers would have umpteen other distractions!