04-08-2022, 08:43 PM
(04-08-2022, 03:53 PM)LaDeDa Wrote: The X on itvX appearing on screen does remind me of the 2013 rebrand when the i on itv had the circles forming on and off it in trailers. The X seems to do the same effect.
Preferred the old 2013 effect on itv ... hopefully new idents to match so all links up
There's a chance they could introduce new idents. Though, there's absolutely no reason to rebrand an entire company just because they're launching a new service.