10-01-2024, 09:00 PM
(10-01-2024, 08:13 PM)Brekkie Wrote: It's a bit different with Pluto where I suspect many are third party channels who pay to be on the platform.
Not so sure - I can't see who'd be paying for the content which is looping on the programme-specific channels other than Pluto/Paramount, who then sell the advertising. There are some channels utilising Paramount brands (like 5 and MTV) but these are essentially the same thing AIUI.
There are a few third party channels like the UKTV but they're most definitely in the minority - and even on those I'm not at all clear that UKTV or whoever are paying for their carriage - I think they provide the content which Pluto then add advertising to and pay UKTV etc for.
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