31-01-2024, 12:27 AM
A bit of an odd situation for me. We've watched three hours of Trigger Point and have had only two non-sponsorship or ITVX adverts. Most ad breaks have been break bumper - sponsorship - sponsorship - break bumper. The first ad break of each of the first two hours had one standard ad and an ITVX ad, an occasional other ITVX ad has popped up (ironically for ITVX Premium when I'm getting close to that tonight anyway).