05-03-2024, 05:22 PM
To be fair ITVX has made much more of an impact than ITV Hub and BritBox and commissioned some generally excellent British content in genres ITV perhaps wouldn't have otherwise, noteably with comedy.
Fair to say it's been a much more successful relaunch in terms of public and industry perception at least than that of All4 to C4, so will be interesting to see if the figures tell the same story.
Fair to say it's been a much more successful relaunch in terms of public and industry perception at least than that of All4 to C4, so will be interesting to see if the figures tell the same story.