[gottago]

I’ve not noticed any non-BritBox programming to be Premium exclusive.

Unless you count the ITV rebooted series of Birds of a Feather which are for some reason labelled as BritBox | BBC.

There are no Premium exclusives, the only additional shows are the Britbox back catalogue. I agree with tomo359, it's odd they haven't chosen to highlight a Britbox tab to try and entice you, or indeed easily find the shows you have access to if you do subscribe. They're sort of dotted around the homepage but there's a hell of a lot more available.

Anyone able to give an update to ITVX's availability on Freeview Play?

My Manhattan T3-R is still ITV Hub. It's got ITVX shows promoted on there but I'm a Celeb still features fairly prominently while it's dropped off the home page of desktop. No idea if they'll come back to update it or if it will be stuck like this forever. Are Freeview Play app updates universal or box dependent? I do have the recently rebranded CBS app and newly launched PBS app.

Meanwhile my LGTV still launches with a massive ITV Hub logo before loading the ITVX interface, though no live/FAST channels section.