[Brekkie]

I think the issue now that it isn't Sky or nothing. There is so much content out there the fear of missing out on big shows has almost gone because if you're missing something on one platform you're likely finding content to watch elsewhere - and people are happy to drop in on a service for a month or two at a later date and watch a series then rather than watch it live.

I really don't get now how Sky can justify their prices when even through NOW you can pretty much get all their core channels for probably half the price - and even that is priced significantly above where the newcomers in the market are.