[matthieu1221]

Do most media organisations have social media rules for ALL public facing performers and workers?  Yes

Do the rules cover just the specialist area they work in? No

Do the rules usually cover matters of offence?  Yes

Did Gary Lineker know the expectation was he would follow the BBC rules.  Yes

Did he? No

So the BBC then took him off air until agreement could be reached on the rules.  Is this the toughest action is could take?  No, termination of contract would have been

Can you reasonably allow a live broadcaster on air where they've expressed doubt as to the rules of the organisation apply to them?

Why is it then that the rules don't apply to everybody?