[lhx1985]

It was rejected. As its a commercial activity,  just as Gary Lineker wouldn't be found in breach for talking about Crisps,  despite childhood obesity

It's not the same thing. 

The BBC can't trust a live presenter who's openly choosing which rules to follow. No responsible broadcaster can.

So if lineker had have benefited financially from his tweet, you'd have been fine with it?

It's the voluntary nature of him exercising his freedom of speech you take issue with?