[LDN]

So it's storm in a tea cup and been a complete waste of time..  Everyone got away with it by blaming the idiots that created the ambiguous rules over social media. 

“Everyone recognises this has been a difficult period for staff, contributors, presenters and, most importantly, our audiences. I apologise for this. The potential confusion caused by the grey areas of the BBC’s social media guidance that was introduced in 2020 is recognised. I want to get matters resolved and our sport content back on air.

It's a tried and tested strategy (especially in government, regardless of party!) for dealing with dreadful situations of your own making: 


[*]Find a way to blame the previous guys for the problem
[*]Announce an inquiry to kick the problem down the road and deal with it later
[*]Issue an apology (on behalf of the organisation, of course; after all, you personally have nothing to apologise for)
[*]Insist that you've acted appropriately throughout
[*]Hope the whole thing blows over before anyone asks questions about your own stupid decisions, and all the many ways they made everything much, much worse. 


Tim Davie is, to put it bluntly, balls-deep in that strategy. 

twitter.com 

And it's surprising how often it works. Some new scandal will pop up soon enough to capture the limited attention span of the British public, everyone will be furious about something else, and the poor judgement and feeble leadership of BBC senior management will be allowed to fester on.