[fanoftv]

Now we know why it wasn’t included in the rebrand of the rest of the network. It seems to be the next in the long line of things to be axed by ITV, though a channel is a larger decision than programmes.

My opinion is mixed on this; nostalgia of the brand and the hours of enjoyment their programmes provided makes me yearn for the brand to be invested in and kept on screen, however, I’m many years out of their demographic, and it seems to be following a pattern of Disney Channel and CBBC’s upcoming move. I’m not privy to the information of how many viewers the channel gets versus the amount who watch online, but I’m sure the decision to cut the channel and lose that stream of revenue from advertising (even if it’s minimal) won’t have been taken likely.

I assume that the weekend ITV1 block will stay to meet any quota that ITV have to provide children’s output via linear broadcast and it will be used to push kids towards ITVX Kids. They could always create a fast channel that airs the programmes whilst saving on the linear broadcast costs.