10-03-2023, 12:16 PM
I imagine that the ban on junk food advertising reduced the channel's revenue since it launched. Additionally, the rise of streaming services has presumably also seen a decline in audience.
I'm assuming that the limited CITV output at weekends on ITV1 more than fulfils ITV's PSB obligations, given that they'd previously managed to persuade OFCOM to water-down the number of hours of children's programming. Giving a limited airing of children's output on ITV2 early mornings sounds like a token gesture, which is presumably when viewing figures and/or advertising revenue is minimal.
It does however give a stronger argument against the BBC not closing the CBBC channel. I seem to recall there being reports recently on the lack of or limited UK children's programming. Maybe the BBC will opt for a similar approach of putting some CBBC branded programming on BBC Two pre-9am and maybe even early evening (similar to before the channel existed).
I'm assuming that the limited CITV output at weekends on ITV1 more than fulfils ITV's PSB obligations, given that they'd previously managed to persuade OFCOM to water-down the number of hours of children's programming. Giving a limited airing of children's output on ITV2 early mornings sounds like a token gesture, which is presumably when viewing figures and/or advertising revenue is minimal.
It does however give a stronger argument against the BBC not closing the CBBC channel. I seem to recall there being reports recently on the lack of or limited UK children's programming. Maybe the BBC will opt for a similar approach of putting some CBBC branded programming on BBC Two pre-9am and maybe even early evening (similar to before the channel existed).
Formerly 'Charlie Wells' of TV Forum.