[F4C]

Let’s be fair, this has been coming for ages. ITV have gradually wound down investment in the channel, and the rebrand last year, with CITV nowhere in sight, was the writing on the wall. Always seemed like once Carlton and Granada merged that kids’ programming existed more just to satisfy Ofcom rather than genuinely trying to make a success of it. 

I wonder how Ofcom will react to ITV’s plans, come to think of it. And whether ITV might do something with the channel bandwidth or just sell it off….