[cable]

If you ask me, "ITVX Kids" sounds like a really stupid name. They could've repurposed the CITV brand for the new service rather than dispose of it

lets be fair, this will most likely appears as "KIDS" in the nav bar at the top of the page, possibly with a different colour scheme to the rest of ITVX. it will just exists as the kids area on ITVX. Unless they plan to also develop an app around the concept ala YouTube kids.

It could be that they commission more family based drama and comedy, like Peter and Wendy (2015) which could be shown on ITV1 and then be listed under the kids section.

Repurpose the CITV brand!? the brand is worthless, they would not have tried to kill if off at the last rebrand if it were salvagable. People need to get with the times and move on. Would you prefer to be stuck in a loop "Watching with Mother", singing the muffin the mule song!? it is better to have loved and lost then to never have loved at all!