11-03-2023, 05:09 PM
(10-03-2023, 11:44 PM)cable Wrote:(10-03-2023, 11:23 PM)ITVMan Wrote: If you ask me, "ITVX Kids" sounds like a really stupid name. They could've repurposed the CITV brand for the new service rather than dispose of it
Repurpose the CITV brand!? the brand is worthless, they would not have tried to kill if off at the last rebrand if it were salvagable.
It is quite telling that they’ve ditched the brand altogether. I bet the brand recognition for it amongst kids is low these days. The channel has been trailing behind Pop for quite a few years and they’re both fighting for what must be a diminishing kids linear ad sales market.