[WillPS]

Really? I had presumed that was part of the plan along with strands on ITV 2. Effectively returning things to as they were before CITV gained its own channel.

Problem is that there are programmes which now air where CITV once did that will rate better than kids shows and for a commercial broadcaster that will be the priority. Also, quiz nuts would stomp their feet if their shows were moved. You couldn't really expect the target audience for Fun House or whatever to be taken seriously, so a quiz block would remain while kids shows would get punted around the place as if they are inferior, and laughably, broadcasters then wonder why young people don't watch TV.

Ratings should be less of a concern for the BBC but they had the same attitude all those years ago and instead of investing more in kids shows they decided to shove them elsewhere, where programming quality and the amount of repeats wouldn't be questioned as much, especially not when those who can shout the loudest have brand new shows of their own to distract them. There's no chance of a CBBC block returning for similar reasons when it should.

Still, the BBC and ITV can't stop haemorrhaging through formats so hey ho.

Baffling. Broadcasters should put stuff out on their linear channels which you acknowledge there is limited demand for compared to what they currently do... why?

The quiz shows are there because the audience for the traditional CITV block was waning (and their 45 other attempts to fill the slot didn't work out either), and the advertising revenue was falling off a cliff. What makes you think young people, 20 years on and with a proliferation of on demand options giving them basically whatever they want immediately, seek it? 

Children don't want an afternoon block of programming on a 'normal' channel. Increasingly they don't want a linear channel at all.