12-03-2023, 11:43 PM
I suspect the ITV1 weekend slot will remain for the same reason it does today and the same reason the weekday breakfast slot will - obligations which were never removed from the old GMTV licenses.
I doubt ITV will ever be sufficiently motivated to get the main license renegotiated - the juice wouldn't be worth the squeeze.
In the case of GMTV2 I suppose it could ultimately be folded in to ITV Be so long as there's a scheduled 'license change' at 0925. Not entirely sure why they haven't done this already.
I doubt ITV will ever be sufficiently motivated to get the main license renegotiated - the juice wouldn't be worth the squeeze.
In the case of GMTV2 I suppose it could ultimately be folded in to ITV Be so long as there's a scheduled 'license change' at 0925. Not entirely sure why they haven't done this already.
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