[Former Member 443]

Found an interesting statistic on the Times' article covering the CITV closure:

'CITV’s audience was understood to attract less than 5,000 viewers on average.'

If that figure is accurate, that is shockingly low. No wonder why ITV has decided to pull the plug.

Looking at the wider shares for linear kids' channels, and extrapolating from the 5000 viewers thing, it's difficult to make a compelling case for any of them - CBeebies included, which surely must be well under 100k viewers.

Problem is, I really can't see how free, ad-driven streaming where you are forced to sit through minutes of commercials at the start of every show), from a brand that increasingly means nothing to younger viewers anyway is going to do much better. 

It's all a far cry from the days when a successful ITV kids' show was getting over three million viewers, that's for sure.

The terrestrial broadcasters still have the audience figures they do largely because of a legacy-induced habit among older viewers, a large part of which was derived from the after-school blocks on the two main channels. In twenty years I can't see young adults bothering with the BBC and especially ITV at all.