[Spencer]

Good grief. I do not understand why stacked letters are being used in the new ITV Kids logo. From a branding perspective so far; it looks terrible.

ITV look like they are trying to give the kids a message that it's hip to be square. But is it aiming to be like that or it is something completely different?

Would the kids or parents be able to even to understand the branding on the ITV Kids logo when they see it in the app or on the website?

We don’t know what it’ll definitely look like yet, as those are preliminary designs above.

That said, the ITV Be logo has changed from what’s seen there to the stacked/stepped design that’s now in use. So it would seem they do favour odd placement of letters after the logo, and so I could see that version of the logo being used. But time will tell.