14-03-2023, 09:54 PM
The stacked nature is mainly to keep the square shape uniform across all the logos.
Take the end of trailers and the ITV1 logo transition to 'Stream on ITVX', the logo does a bouncy shrink effect, while the ITVX logo and colours wipe on from the left, keeping the ITV section of the two logos aligned. If 'Kids' was stripped, that uniform positioning would be lost without adding in extra movement.
Take the end of trailers and the ITV1 logo transition to 'Stream on ITVX', the logo does a bouncy shrink effect, while the ITVX logo and colours wipe on from the left, keeping the ITV section of the two logos aligned. If 'Kids' was stripped, that uniform positioning would be lost without adding in extra movement.