[gottago]

Extrapolating the data for February from the BARB viewing ceremony it's easy to see why CITV is going - but arguably the fault of the content on the channel rather than viewing habits for it's demise considering POP, with no big broadcaster behind it to promote it, rates twice as well.

Even CBBC with a far higher budget, varied content and a big broadcaster with frequent cross promotion behind it is able to be beaten on two of three metrics by Pop, made up entirely (I think) of acquisitions.

I'm sure the answer is no but I wonder if ITV might launch an IP channel within the Freeview EPG for ITVX Kids where the current CITV channel sits, much like Ketchup and Yaaas which presumably have been a success as Ketchup has a second channel now. Pop Player also has its own LCN. Or will they just sell the LCN to the highest bidder as per the recentish changes in LCN rules.