[cable]

I'd expect ITVX Kids FAST channels, several of them perhaps. But I would not expect to see them in the current live section of ITVX. That's not how modern UI design works. I'd expect it to be locked in to its own look, a bit like kids safe mode on SkyQ and YouTube Kids, but not in a separate app.

The aim should be to protect the kids from seeing unsuitable for their age content. I think it might work a little like Disney+ where profiles can have a PIN set to access. On some versions of ITVX, you can select a profile and add a kids one. That would seem a natural evolution of the parental controls concept.

TBH I'm surprised ITV don't add a red button like trigger on Freeview Play devices on their channels that would direct users to Watch in HD (via ITVX). I guess that all versions of the app would need to support live channels for it to reasonably work.