[mumu03]

Though I never actually followed the channel, even as a child in the mid 2000s, at a cursory glance I would say that Pop has also picked up where CITV left off in terms of effort put into promotions/presentation.

For many years, particularly during the Steve Ryde era, CITV often worked with film director Tony Jopia to create promotions and pres for programmes. A quick look at the YouTube and Instagram accounts which showcase his work reveals that he has done much more for Pop in recent times- e.g. this one for their breakfast programmes, and a 2018 Christmas promo which is even directly compared with a similar package Jopia made for CITV in 2001.

But compare these instead with more recent CITV promos, where there usually seems to be simply clips of shows intercut with minimal voiceover and a few graphics. Not truly attention grabbing at all.