[Kunst]

OT: I think there are complicated market rules explaining why they don't reduce the advertising on normal linear channels, e.g. we're just "used" to them, and fast channels aren't watched by many.

I notice Sky entertainment channels carry 11 mins of advertising per hour instead of 12 mins of advertising per hour now, mostly in order to give their channels a slightly more premium feeling and in order for them to promote more their own offer (1 mins more), but aside from that, no big changes! Actually, the minutage has all gone in "central breaks" with almost no advertising (aside from self promotions) on external breaks.

As you've mentioned, COSTA laws do not apply to streaming channels, so they can have central breaks (which they aren't allowed to on children's content in Italy) and more frequent ad breaks (but they aren't profitable there), even on kids channels on "fast" TV; I notice it also on the PLUTO TV Italian channels.

I don't think OFCOM will go as far as going beyond the tradition 12 minutes per hour rules of advertising as in the Netherlands and beyond, but giving some more flexibility to the PBS channels is well overdue, and won't cause too many issues, given the remaining channels carry 12 mins per hour all the time, while ITV incredibly HAS to have an ad-less slot at the likes of 6pm and 10pm, incredibly bad especially for weekends.