23-03-2023, 12:03 PM
Bad for them but good for the viewer and it's for a reason - to encourage content in primetime which isn't commercially attractive - and indeed enable some, especially live sport, which is. A night they had live football, especially now a half can be 55 minutes, means hitting that 12 minutes isn't possible.
Bringing it back to kids TV but I assume a chunk of the CITV weekend slot (on ITV1/Breakfast) is relatively ad free. Indeed I think the ITV Breakfast slot may stipulate the ad quota across the week rather than daily, so they can put more into GMB in the week.
Bringing it back to kids TV but I assume a chunk of the CITV weekend slot (on ITV1/Breakfast) is relatively ad free. Indeed I think the ITV Breakfast slot may stipulate the ad quota across the week rather than daily, so they can put more into GMB in the week.