23-05-2023, 11:41 AM
(23-05-2023, 11:36 AM)Rex Wrote:(23-05-2023, 11:34 AM)WillPS Wrote: "ITV2 will continue to show a range of ITVX Kids programmes in a new breakfast time slot."
Seems to indicate that the CITV brand won't be used for this strand.
Not surprised that they will do away with the CITV brand, the breakfast slot is there to push ITVX
It's there to fulfil a breakfast franchise license obligation. Whether or not they are ever sufficiently motivated to eliminate that I don't know, but I can't see much pushback when and if they do.
chatps.com