23-05-2023, 03:34 PM
(23-05-2023, 11:41 AM)WillPS Wrote:(23-05-2023, 11:36 AM)Rex Wrote: Not surprised that they will do away with the CITV brand, the breakfast slot is there to push ITVX
It's there to fulfil a breakfast franchise license obligation. Whether or not they are ever sufficiently motivated to eliminate that I don't know, but I can't see much pushback when and if they do.
I'm not quite across how this obligation is filled right now? Does the CITV Channel count, or is it the simulcasts on ITV1 at the weekend?