[WillPS]

If anything the weekend breakfast slot on ITV1, is a relic from the main GMTV franchise itself. But from CITV Channel’s inception, it was simulcast on GMTV on weekends.

I’m not sure if there was eve ran obligation for GMTV2 to provide kids programmes, the station itself existed as GMTV were claiming space on the D3&4 MUX in the same same way Carlton, Granada, UNM, STV and UTV were for the second ITV channel at that time. The only reason we never saw GMTV’s 3 and 4 is because ITV came to an agreement with the likes of STV, UTV and GMTV which saw ITV plc take total control of the space on D3&4.

GMTV2 as it was died a few months before GMTV did when ITV took control of GMTV outright. At that time it was simulcasting CITV on ITV4 during breakfast hours. The only viewers benefiting were those in Wales watching on DTT that couldn’t access CITV Channel.

If the obligation didn't exist, there's no way ITV would have kept up the pretence by simulcasting CITV on ITV4 until CITV was available nationwide, and now putting together a strand on ITV2.

The only slightly confusing thing is why they're doing it on ITV2 now, and not one of their other digital channels.