[cable]

Does the ITV2 slot start Sept 1st then?    Can't see that lasting long - will probably move across to ITVBe eventually if ITV can't get out of the "GMTV2" requirement and sit alongside Little Be.

I can't see that happening, ITV2 is high up on the channel list and more likely to be stumbled across. ITVBE however is targeted at mums with kids so it makes sense the under 6s are covered by BE as the mums would be seeking out that channel anyway. 

Older Kids will likely stick to the kids section of the programme guide anyway or will already be using apps, eventually over time internet access will improve for all.