[WillPS]

Worth noting Sky have gone the other way, launching a linear version of Sky Kids after a few years as a purely on demand service.

I think the big issue for ITV and CBBC should plans to close that go through is even as viewers habits change it's linear TV which is often the biggest advertiser of the online content, even if they effectively become lossleaders.

I don't really understand what you mean by a loss leader in the context of BBC programming in the UK. Their problem is very different from ITVs, which in turn is an entirely different scenario to Sky's.

BBC need to cut costs in a way which minimises disruption.

ITV need to make money, and one presumes CITV as a linear presence is a risk to that.

Sky need to make money too, but for them the above (and moreso their non-FTA vendors who add or previously added value to Sky's packages) is a risk which they are partly mitigating by launching a bunch of their own linear outlets.