[interestednovice]

It’s like when Neighbours was axed. That was beloved and there were loads of memories but nobody had watched it for about 20 years

It’s notable that all the CITV memories in these articles seem to hark from when it was a strand on ITV rather than a stand alone channel

It’s quite noticeable that there’s a lot of conflation apparent between CITV (the strand) and “the CITV Channel” (perhaps understandable due to the branding).

I’m sure ITV would, with some validity, make the point that they evolve with changing audience expectations - so they started with a segment on their main channel, back in the early 5 channel era; grew that into a dedicated channel as CITV’s primary (and later only) outlet in the digital multichannel era; now linear is in decline they are moving with the times again and putting that content On Demand with a linear “shop window” on ITV 1 and ITV 2. Alongside this they have a FAST channel available which will remove the need to “pick something to watch” as you usually have to do with On Demand.

It’s a fair point and, they would say, CITV to ITVX Kids is nothing more than a branding change - the service, albeit in an evolved state, effectively continues.

It’s a pity there’s no more of a commitment to a linear service in terms of hours and a fixed schedule, but it’s also probably going to be a sufficient offering based on the information we have so far.